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Providing a skills-focused, online certificate in marketing from a top-ranked U.S. institution

LOS ANGELES, CA | July 18th, 2019 – Dignity Health Global Education (DHGE) in collaboration with Pepperdine Graziadio Business School have launched an innovative online Certificate in Healthcare Marketing, designed to empower healthcare administrators and marketing teams to pivot healthcare organizations towards more of a customer-centric focus.

This new Certificate in Healthcare Marketing addresses the rapidly changing healthcare challenges and the increased demand for strategic marketing within the healthcare sector.

“There are few industries that are changing more quickly than healthcare. Rapid technological advances coupled with societal and regulatory pressures, make it imperative for all healthcare professionals to stay ahead of the curve,” Kurt Hayes, Chief Learning Experience Officer, Dignity Health Global Education.

Created in collaboration between industry representatives and Pepperdine Graziadio’s accomplished faculty member, Lynda Palmer, practitioner faculty of marketing and E2B assistant director, the certificate will provide healthcare professionals and administrators with effective, consumer focused marketing practices to strategically align their organization towards the new health paradigm.

“In a customer-centric environment, all healthcare professionals become part of the customer experience. Learning key marketing concepts and seeing them in action will help healthcare professionals truly understand how to think, act and make decisions with the customer or patient in mind. This is a unique program that teaches marketing concepts with a healthcare spin and will equip healthcare professionals with the tools they need to develop customer-centric strategies for their organization,” Lynda Palmer, Practitioner Faculty at Pepperdine Graziadio Business School.

For 50 years, the Graziadio Business School has been anchored in the core values of integrity and innovation. Dedicated to shaping Best for the World Leaders, the Graziadio Business School drives meaningful, positive change in global organizations and communities.

DHGE provides industry-focused workforce development programs specifically for the healthcare workforce to help Transform the Healthcare Workforce of the Future.

To learn more about the new Certificate offered in partnership with Pepperdine University, visit the Certificate in Healthcare Marketing page or contact study@dhge.org.

About DHGE

Dignity Health Global Education (DHGE) is a joint venture between Dignity Health, the largest not-for-profit U.S. health system, and Global University Systems (GUS), an international network of higher-education institutions. DHGE is committed to providing exceptional, innovative and best-in-class healthcare education and workforce development solutions - made with industry, for industry.

About Pepperdine

For 50 years, the Pepperdine Graziadio Business School has been anchored in the core values of integrity and innovation. Dedicated to Creating Best for the World Leaders, the Graziadio Business School drives meaningful, positive change in global organizations and communities.