October, January, April, July
Designed to equip healthcare professionals with key marketing concepts, tools and case studies so they can transform patient interactions into positive customer experiences.
Developed in collaboration with the Pepperdine Graziadio Business School and Dignity Health Global Education, the Certificate in Healthcare Marketing recognizes the importance of strategic marketing within today’s rapidly evolving healthcare industry and how a consumer focused paradigm can positively impact healthcare organizations.
Led by accomplished industry professionals, students apply theoretical models and proven concepts to real-world examples. Through these practical experiences, students understand how to better create and implement marketing tactics focused on increasing patient satisfaction.
The Certificate in Healthcare Marketing provides industry professionals with the skills to move their organization towards a new healthcare paradigm with a customer-centric approach.
The certificate will advance student intellectual and professional skills in key marketing areas:
- Marketing Strategy & Insights
- Segmentation & Targeting
- Brand Development
- Customer Loyalty
- Marketing Mix Strategy
In nine weeks, the certificate covers the following units:
- Marketing Strategy
- Marketing Insights
- Customer Assessment
- Market Segmentation and Targeting
- Brand Development
- Product/Service and Pricing Strategy
- Distribution Strategy
- Promotional Strategy and Customer Loyalty
- Monitoring the Plan
- Assess the effectiveness of a healthcare marketing plan
- Gather, synthesize and present quantitative and qualitative data to support marketing recommendations and decisions
- Develop strategic recommendations based on data
- Create viable, executable marketing strategies and tactics for a healthcare organization
Pepperdine University is a private institution that was founded in 1937. It has a total undergraduate enrollment of 3,604, its setting is suburban, and the campus size is 830 acres. Pepperdine University's ranking in the 2019 edition of Best Colleges is National Universities, 46.
About the Pepperdine Graziadio Business School
For the last 50 years, the Pepperdine Graziadio Business School has challenged individuals to think boldly and drive meaningful change within their industries and communities. Dedicated to developing Best for the World Leaders, the Graziadio School offers a comprehensive range of MBA, MS, executive, and doctoral degree programs grounded in integrity, innovation, and entrepreneurship. The Graziadio School advances experiential learning through small classes with distinguished faculty that stimulate critical thinking and meaningful connection, inspiring students and working professionals to realize their greatest potential as values-centered leaders.
Lynda Palmer has been a member of the Pepperdine Graziadio Business School faculty since 1993, teaching graduate marketing and digital marketing communications.
Palmer brings a practitioner perspective to her teaching as an award winning faculty member and over 25 years of strategic marketing experience in varying industries, including healthcare, automotive and financial services. She has delivered customized marketing programs to many organizations including Transamerica, Genoa Healthcare, Fox Entertainment and Dignity Health.
Along with designing and delivering multiple online courses for academia and industry, Palmer is Pepperdine’s first faculty member to receive Quality Matters Certification and has authored multiple articles around developing effective strategies to create online and blended learning courses. In addition to teaching and consulting, Palmer helps manage Pepperdine’s acclaimed Education to Business (E2B) program and is currently researching industry collaborative learning.
Lynda Palmer received an MBA from Pepperdine University and a B.A. in economics from the University of Washington.