Certificate awarded by
Pepperdine Business
Price: $2,995
Duration: 9 weeks
Start Dates:
October, January, April, July
Location: Online
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1-1
support
experienced faculty provide the support you need to succeed
9
units
taking you through the marketing essentials
#21
in 2019
Ranked #21 in 2019 for Best Online MBA by US News & World Report

Program Overview

Designed to equip healthcare professionals with key marketing concepts, tools and case studies so they can transform patient interactions into positive customer experiences.

Developed in collaboration with the Pepperdine Graziadio Business School and Dignity Health Global Education, the Certificate in Healthcare Marketing recognizes the importance of strategic marketing within today’s rapidly evolving healthcare industry and how a consumer focused paradigm can positively impact healthcare organizations.

Led by accomplished industry professionals, students apply theoretical models and proven concepts to real-world examples. Through these practical experiences, students understand how to better create and implement marketing tactics focused on increasing patient satisfaction.

Program Outline

The Certificate in Healthcare Marketing provides industry professionals with the skills to move their organization towards a new healthcare paradigm with a customer-centric approach.

Key Marketing Areas

The certificate will advance student intellectual and professional skills in key marketing areas:

  • Marketing Strategy & Insights
  • Segmentation & Targeting
  • Brand Development
  • Customer Loyalty
  • Marketing Mix Strategy
 
Topics

In nine weeks, the certificate covers the following units:

  • Marketing Strategy
  • Marketing Insights
  • Customer Assessment
  • Market Segmentation and Targeting
  • Brand Development
  • Product/Service and Pricing Strategy
  • Distribution Strategy
  • Promotional Strategy and Customer Loyalty
  • Monitoring the Plan
     
Skills Acquired
  • Assess the effectiveness of a healthcare marketing plan
  • Gather, synthesize and present quantitative and qualitative data to support marketing recommendations and decisions
  • Develop strategic recommendations based on data
  • Create viable, executable marketing strategies and tactics for a healthcare organization